
“In 1992 we (the authors) had independently arrived at the same conclusion and described this idea in the Unified Vision Framework that Vision is the key driver for everything that happens in a business. For the Executive, Senior Management, Management and Team levels a clearly defined Vision needs to cascade to every level of a company. Each level then needs to link its own Vision back to the level above it and to the overall Vision of the Enterprise. It is not enough to have a Vision statement. An adaptation of a Japanese proverb captures this rather well, “Vision without implementation is mere fantasy. Unfocused activity without Vision is truly a nightmare.”