Interview Format, Past Published Post, Published Blog Post
What does your company do? I’m an independent marketing consultant & communications project manager. I get excited about strategic planning and I also love seeing communications plans and projects through to the end. What made you want to go into marketing? It’s...
Past Published Post, Published Blog Post
Business Owners and HR Professionals understand the importance of having an Employee Handbook in place. An Employee handbook or manual is a useful tool for an employer to engage its employees at the onset of the employment relationship with its mission statement and...
Event Summary, Past Published Post
A couple of events over the last few days have me thinking about the price tag that ought to dangle from every brand. First event. Over the weekend, my wife and I made our semi-monthly trek to Sam’s Club. The free samples in the grocery section are always the...
Past Published Post, Published Blog Post
Not too long ago, I received an email from a LinkedIn connection asking for a face-to-face meet. Since starting GRAPE, I’ve received several such offers. Sometimes I regret having them since they tend to involve a selling proposition. Nonetheless, I’ve...
Past Published Post, Published Blog Post
A recent poll rated Trader Joes as the number one grocery store chain in America. This is quite the feat, considering the competition: Whole Foods, Costco, Sam’s Club, Kroger, Wal-Mart, etc. Having only been to a Trader Joes a handful of times, I find this amusing. My...
