Entrepreneurs and their Friends, Family, and Foes

Past Published Post, Published Blog Post

I can’t think of anything more exciting than the journey of starting your own business. I’m officially on my second venture. I truly enjoy every minute that I spend making it grow. Although it can sometimes be a lonesome road, once your reach your goals, there’s no...

Its always looks easy on the other side of the camera

Past Published Post, Published Blog Post

Today’s GRAPE event went surprisingly well.  Penny Rosema spoke to the gathered audience at Amway HQ about negotiating tactics. As a long-time buyer at Amway, she was able to share several insights about the topic (especially in regard to human psychology). In...

Branding “YOU” – Peanuts and Lemonade

Past Published Post, Published Blog Post

Some time ago, in my travels, I met someone who was obviously very knowledgeable in his field and widely recognized. His rapport online was impeccable and his professionalism in communications was highly intellectual. I was so excited and impressed to meet him and was...

A Better Idea – Home Kitchen Entrepreneurs

Past Published Post

Best friends since they attended Sturgis High School in Southwest Michigan, Kelli Eaton and Sara Main were launching Fizzy Bread & Dips Co., and doing it while they are holding down full-time jobs. They were doing it all, at home, under Michigan’s Cottage Food Law...

Greg Smith: Don’t Make Them Connect Your Brand’s Dots

Past Published Post

Let’s start with this: it’s not your customer’s job to connect the dots between your product and their preferred future. Over the last week, I’ve done four branding consultations, meaning that I’ve sat with the senior staffs of four companies and listened to each of...

A Better Idea – Do The Right Thing

Past Published Post

Reshoring is the word that is used to describe overseas manufacturing finding its way back to the U.S. shores. Whether reshoring is a trend, a fad or will be enough to truly restore the roar to American manufacturing is yet to be seen. However, Craig Wolfe has what he...