A Better Idea: Reinventing Retirement

  Rod Kackley None of us thought, in 1963 when this photo was taken, that we would be thinking about retirement. Guess what? We are. Now we not only need to figure out what to do with our retirement years, we need to come up with a better idea of how to reinvent...

Sell More by Not Letting Your Brand Go Stale

So why was I there? A couple of weeks ago, I did a branding consultation with a very successful West Michigan business. The company started in the early 2000s, when the founder found a way to cleverly adapt an existing product. The process is very labor-intensive and...

Frame Your First Dollar

I was meeting this morning with a client today about a million-dollar idea. “Ashley” has mapped out product and services lines, she networks within several prominent circles in Grand Rapids, she bubbles with passion about her entrepreneurial venture, she recognizes...